How to tell if your marketing data is statistically significant and what to do with it.

Looking at incremental impact should be a part of every marketer’s data gathering checklist. Fortunately, measuring the incremental impact of direct mail is surprisingly straightforward.

Test a Hallmark business greeting card against any top-performing mail tactic you’re currently using. Most likely, Hallmark cards will be opened, read, understood and acted upon better than your existing solution.

Discover how one of the largest mobile networking operators in the United States utilized custom Hallmark greeting cards to deliver a customer appreciation message and offer designed to improve digital engagement.

You can almost guarantee that Hallmark cards will be opened, read, understood and acted upon better than your existing marketing solution.

Maintaining a top-of-mind presence with your customers is tough, especially with one-stop e-tailers touting shopping convenience. The answer lies in adopting an omnichannel marketing approach that seamlessly connects with customers through multiple channels in a way that feels natural to the custome…

Learn how a financial services company with over 10,000 locations uses Hallmark cards to improve client retention and agent engagement.

A large retail chain with thousands of locations and an ecommerce platform was looking for a marketing solution that could achieve a number of its most challenging marketing goals.

Sending greeting cards for life events connects you with your customers, employees and prospects at times when something momentous is happening in their lives.